For creative entrepreneurs, your website is a 24/7, always available, store front for those interested or curious about your brand and your business to find you, learn about you, and buy from you even while you sleep.
If you also capture visitors to your website through email list sign ups, you can build a following of fans and customers who want to hear from you because they're willingly provided you a direct way to communicate with them via their email. Hint: those who sign up on your email list are likely your most interested fans and buyers.
Don't get me wrong, I'm not knocking social media at all. It's a necessary tool, but I don't believe it should be the end destination for your target audience online. Social media can be a great consistent marketing and communication outlet to reach your audience where they are and help new people discover you and your brand, but you ultimately want to lead them to your website where you have more control over the experience they have there. Plus, if you get people to your website, you have a more captive audience, aka there are less distractions from other peoples social posts that might draw away your audiences' attention.
Build Your Website Today
These days it’s really affordable and easy enough to set up your own website with your own name or business as the web address (typically less than $100 a year for a basic site).
The available website building platforms make it easy for even the most non-technical person to build a solid, professional looking website...from purchasing a domain name (your “.com” web address) to building your actual page content.
You can search "website building platforms" and choose from several great ones out there. I personally like Weebly.com. They have been around for a long time and their drag-and-drop website editor makes it easy to build and edit your website any time you want, and without any more technical knowledge than you already have.
I actually use Weebly for all the websites I individually operate, and I have for well over a decade.