Here's a post I found from the Sonicbids blog that offers some ideas around how to market your band or music with $100 or less per month.

I personally think if you're a local artist $100 a month can still be significant scratch to try to consistently come up with to market what you do.  However, what's the cost of not marketing? (That's a bit of a rhetorical question). 

One way to build a budget each month to market your music is to play a few shows each month and reinvest any revenue from gigs back into your music marketing efforts.  Take 15%, 25% or even 50% of what you earn each month from gigs and put it toward monthly marketing costs.

As this blog post suggests you can get a lot of marketing reach for your SoundCloud song post on Facebook through Facebook's very targeted paid posts.

Definitely something to consider.

Posted by: Nick Venturella

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I have to say I'm pretty intrigued with ConcertWindow.com, both as a music fan of independent and often obscure artists and as a performing musician myself.

If you're not familiar with ConcertWindow.com, it's an online music platform for artists to perform live streaming music performances online.  As a musician you can essentially perform a live show from the comfort of you home and have an online audience watch and follow along online from their location.  Fans can comment in real-time during the performance on the platform and they can even leave a monetary tip for the musician, just like at a live coffeehouse show.

It's also great for music fans.  ConcertWindow is a fun new music discovery platform for fans. Bored some Friday night?  See a few live shows on ConcertWindow and discover your new favorite musician.

Concerts are recorded on the platform and can be watched later.  You can also share your new discovery with your friends across social media.  Definitely check it out if you're a music fan.

For musicians, ConcertWindow could be another avenue to perform more shows, broadcast live house concerts or gain more exposure and a wider audience for you coffeehouse owners who have regular live music.


posted by: Nick Venturella

Many bands and musicians focus a bit too much on self-promotion in their social media strategy, and that forces your audience to only have a transactional relationship with you -- "here's my merch, my new song, my next show...buy, buy, buy."

Trust me, I've been guilty of doing this too...it doesn't work well to build a solid and engaging relationship with your fans.  Here's a reasonable strategy and approach that bands might consider...

Read the full article on the Sonicbids Blog...


posted by: Nick Venturella

Check in on January 12, 2015.  My song, "This Could Be," from my latest album, Light of Mourning, will be featured on Diva Taunia's Backstage Pass Radio Program.

I'm excited for the opportunity.  I hope you'll tune in.

Thanks,
-Nick 

Welcome to 2015.  I'm excited for the new year, for promoting new music, connecting further with fans and sharing music-related entrepreneurial information for other musicians.

I already have a January show booked, be sure to add it to your calendar.

I also wanted to share my latest music-related ebook with you.  An Introduction to College Music Booking is small ebook that serves to give some useful information and tips about booking lucrative show in the college music market.

I've had some success over my 20+ year professional music career booking well-paid college gigs and wanted to offer some insight and resources to other working musicians trying to build their career.

post by: Nick Venturella